Erik Mashkilleyson – Medium

Erik Mashkilleyson

Erik Mashkilleyson

Ethical behavior in the digital workplace: a lesson from my 3rd-grade teacher Mrs. White.

Discrimination and bullying have been amplified in online workspaces like Slack. Will it remain private or who’s to say enough is enough?

Oct 20, 2020

Ethical behavior in the digital workplace: a lesson from my 3rd-grade teacher Mrs. White.

Oct 20, 2020

Erik Mashkilleyson

Why did the UK get their Covid-19 tracing app so wrong and Finland get it so right?

The UK’s contact tracing app saga is filled with incompetence. I compare it to Finland, where 20% of the population downloaded it in a day.

Sep 24, 2020

Why did the UK get their Covid-19 tracing app so wrong and Finland get it so right?

Sep 24, 2020

Erik Mashkilleyson

Digital distractions — why can’t we snooze them?

Multitasking and digital interruptions are a modern blight on productivity. There are tools and methods to foster a culture of deep work.

Aug 13, 2020

Digital distractions — why can’t we snooze them?

Aug 13, 2020

Erik Mashkilleyson
in
Becoming Human: Artificial Intelligence Magazine

Breaking down silos would have avoided these 4 tech startup failures

In the short history of tech companies, there are 4 main archetypes of business failures — each has silos as a component for disaster.

Jul 27, 2020

Breaking down silos would have avoided these 4 tech startup failures

Jul 27, 2020

Erik Mashkilleyson
in
Becoming Human: Artificial Intelligence Magazine

How to reignite trust in remote teamwork

Trust and teamwork are in a crisis if you ask managers. A lesson in trust from the cold war and some modern ways to improve collaboration.

Jul 14, 2020

How to reignite trust in remote teamwork

Jul 14, 2020

Erik Mashkilleyson

Great brands are like oranges

Where Gillette and other brands went wrong and where they went right as told via the medium of fruit.

Feb 11, 2019

Great brands are like oranges

Feb 11, 2019

Erik Mashkilleyson
in
Becoming Human: Artificial Intelligence Magazine

Listen to your inner human — Future-proofing brands in the age of intelligent machines

This article was originally published in brand-e.

Aug 10, 2018

Listen to your inner human — Future-proofing brands in the age of intelligent machines

Aug 10, 2018

Erik Mashkilleyson

Erik Mashkilleyson

Topics on brand strategy, digital innovations and experiential design. Senior Strategist at Avidly. Nerd is the word. Mashkilleyson.com

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